Family, from the ground up

We decided to name our company by combining our kids’ names because we wanted to remind ourselves why we started designing and selling planners. Our planners are meant to be simple, beautiful and motivating.

We believe that with the right tools, everyone has the ability to be organized and execute on their dreams. We created the TrulySimple planner to help you stay connected to what’s most important.

As both entrepreneurs and parents of young kids, we know how hectic life can be, and we wanted to create a planner that helps you focus on doing.

Welcome to the Abrie James family.

Crystal, Ryan, Abrie, and Preston (James)

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